If you sell on Etsy, chances are you’ve got amazing shots of your product, craft and/or art. Let me guess, you’re a DIYer and, over the years, you’ve also honed your photography skills using your iPhone for product shots.
Cause we all know we need gorgeous images to sell!
But how many images do you have of yourself actually DOING your craft, your art, your thing? How well do your customers actually know the YOU behind your products?
Lifestyle and brand photos are a great way to elevate your Etsy game.
What are brand photos?
Brand photos are more than just headshots. They’re photos that tell a story about a business; they allow people to get to know the maker behind the making.
They can include product shots, lifestyle imagery, portraits of team members, behind-the-scenes glimpses, and other visuals that align with the brand’s image and objectives.
In short, brand photos visually communicate the essence of a brand.
Why are lifestyle and brand photos important for Etsy Sellers?
We all know that product shots are important for Etsy sellers. If we didn’t have images of our products, we simply wouldn’t get any sales! But Etsy sellers shouldn’t stop there. It’s important for customers to see more.
Lifestyle and brand photos are crucial for Etsy sellers for several reasons:
- Establishing Brand Identity: Unique and high-quality lifestyle and brand photos help Etsy sellers establish a distinct brand identity. In a marketplace as crowded as Etsy, having strong visuals that differentiate your brand can make your products more memorable to customers.
- Building Trust and Credibility: Professionally curated photos convey a sense of professionalism and credibility. When customers see high-quality images, they are more likely to trust the seller and feel confident in the quality of the products being offered.
- Creating Emotional Connections: Well-crafted lifestyle and brand photos can evoke emotions and create connections with potential customers. When buyers feel emotionally connected to a brand or product, they’re more likely to make a purchase and become repeat customers.
- Improved Visibility and Engagement: Etsy’s search algorithm favours listings with high engagement, including those with eye-catching photos. Having compelling lifestyle and brand photos can increase click-through rates, improve search visibility, and ultimately lead to more sales.
- Telling a Story: Lifestyle photos allow Etsy sellers to tell a story about their brand and products. By showcasing the lifestyle associated with their offerings, sellers can create a narrative that resonates with their target audience and sets them apart from competitors.
Where can business owners & Etsy sellers use the photos?
You can use your Brand Storytelling photos in various ways, including your:
- Website: For headers, banners, and about pages.
- Social Media: For posts, stories, and ads.
- Marketing Materials: For brochures, flyers, and email campaigns.
- Product Listings: On Etsy, of course!
- Blog Posts: To complement and illustrate your content.
- Online Courses: For course previews and promotional materials.
- Webinars: For presentations and event promotions.
- Press Releases: To accompany media coverage and announcements.
- Client Interaction: To build trust and connection on your about pages.
- Email Newsletter: To use in your emails to subscribers.
A bit about Double Dutch Crochet
This super fun brand session was with Jessica and Briane, sisters and business owners of Double Dutch Crochet.
Double Dutch sells amigurami crochet patterns, which includes all the instructions needed for customers to crochet your own stuffed animal. They aim to make it easy and accessible for people of all walks of life, so that they can create their own masterpieces. Anyone can use their patterns, with a little basic knowledge of crochet.
Be sure to watch their tutorials on Youtube to learn, yourself!
Photos that reflect their brand
Double Dutch Crochet’s vibe is fun, supportive and creative….so we wanted to capture that in their photoshoot.
Their style is clean, minimalistic and somewhat refined, with pops of colour and fun.
They want people to feel happy, inspired and confident when they look at their images. What do you think? Did we capture their brand with these photos?
Kate Daniel is a top brand & lifestyle photographer in Calgary, AB. Serving ambitious and creative, women entrepreneurs in YYC, Central Alberta and beyond.
Together, we’ll create authentic & scroll-stopping website and social media photos so you can save time, grow your business & get back to living the life you love!
Let’s connect! Sign up for the NEWSLETTER or book a FREE Clarity Call to chat about your photo needs.
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