Did you know that different platforms call for different styles of headshots? What works for your LinkedIn profile might not be the best fit for your website or social media.
Tailoring your headshots for social media and websites ensures you’re presenting the right image to the right audience.
Where to Use Different Types of Headshots
✔ Go for a polished, professional look that highlights your expertise.
✔ Neutral backgrounds and confident poses work best here.
Your Website
✔ Your website is your brand’s home base—your digital storefront.
✔ Choose images that reflect your personality and align with your brand’s colours and style.
Social Media
✔ Show a bit more personality!
✔ Candid shots, fun backgrounds, and casual poses help you connect with your audience on a more personal level.
Speaking Engagements & Thought Leadership
✔ If you’re a public speaker or industry expert, opt for headshots that convey authority and confidence.
✔ A mix of polished and engaging shots works best here.
Why It Matters
By customizing your headshots for each platform, you ensure your brand remains consistent while resonating with different audiences. It’s a small detail that can make a big difference in how you’re perceived online.
Need updated headshots tailored for every platform?
Let’s create a set of photos that work for LinkedIn, your website, and beyond. Book a Clarity Call to chat about your session!
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Kate Daniel is a top brand & lifestyle photographer in Calgary, AB. Serving ambitious and creative entrepreneurs in YYC, Treaty 7, Central Alberta and beyond.
Together, we’ll create authentic & scroll-stopping website and social media photos so you can save time, grow your business & get back to living the life you love!
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